(LifeSiteNews) — Popular exercise chain Planet Fitness is doubling down on its prioritization of “gender identity” over female customers’ welfare, putting in writing that “discomfort” over sharing intimate facilities with the opposite sex should not be accommodated.
Planet Fitness, which for years has
allowed gender-confused men in women’s locker rooms, came back in the news this
month when an Alaskan Planet Fitness member named Patricia Silva shared online a video she took of a man who “identifies”
as a woman shaving in a women’s locker room. She said that at the time of the
incident, a girl estimated to be 12 years old was sitting in a corner, wrapped
in a towel, and “freaked out” by having an adult male in her changing area.
In accordance with the company’s woke priorities, however, instead
of removing the man, Planet Fitness revoked Silva’s membership, citing her
violation of a policy against photographing other gym members.
“So, I would like for you women to stand up and have a voice and
stop these shenanigans,” Silva said. “You have authority! Use your
authority.”
Since the story broke, Planet Fitness’s stock price has dropped
from $66.92 on March 7 to $56.46 on March 19. “The chain saw a $400 million
dive in valuation from $5.3 billion to $4.9 billion,” Fox Business reported Thursday.
But the company is digging in its heels.
Chief corporate affairs officer McCall Gosselin told the Christian Post that the policy
is part of the company’s vision of an “inclusive environment,” and that its
“gender identity non-discrimination policy states that members and guests may
use the gym facilities that best align with their sincere, self-reported gender
identity.” The company also said that members claiming trans status may only be
asked to leave “if it is confirmed that a member is acting in bad faith” and is
not sincerely gender confused.
Libs of TikTok also shared a page from Planet Fitness’s operations
manual, which states that “Some members may feel uncomfortable with a
transgender member using the same locker room facilities, bathrooms, showers,
or other facilities/programs separated by sex,” but “this discomfort is not a
reason to deny access to the transgender members.” It calls on staff to resolve
such situations by attempting to “foster a climate of understanding,” i.e.,
transgender accommodation.
The company “reserves the right to terminate a person’s membership
immediately for any violation of this policy,” which also requires staff (but
not explicitly members) to honor preferred names and gender pronouns.
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