Woke Brands Back Off Pride Month as American Fury Grows

For most CEOs, Pride Month couldn’t have come at a more inopportune time. As companies like Target, Bud Light, and others desperately try to control the flames burning down their brands, this annual test of LGBT loyalty is putting most businesses in a position they’d rather not be in: outraging an already agitated consumer base or ticking off the lobby they’ve worked two decades to appease. Faced with the choice of becoming unprofitable or politically unacceptable, what will the big companies do?

Read the rest of the story from Suzanne Bowdey in The Washington Stand at:

https://washingtonstand.com/commentary/woke-brands-back-off-pride-month-as-american-fury-grows