By Bill Donohue, Catholic League President
The blowback
against Bud Light and Target for getting into bed with radical transgender
activists should have persuaded major corporations not to go there. But somehow
Kellogg’s never got the memo. Maybe it will now.
Kellogg’s
wants children to understand that transgenderism is a family-friendly ideology.
Why else would it feature “Tony the Tiger”—Mr. Frosted Flakes—hamming it up
with Dylan Mulvaney (the same trans activist that got Bud Light into trouble)
on the red carpet at the Tony Awards on Sunday?
There is
nothing normal about the trans agenda: it is built on a lie, one that denies
the fundamental biological differences between males and females. Moreover,
those who have elected to “transition” are fraught with long-term psychological
and physical problems. So why would Kellogg’s want to push this agenda on kids?
Kellogg’s is
no stranger to left-wing politics. “Since 1930 the mammoth W.K. Kellogg
Foundation has given billions of dollars to causes and projects that encourage
dependency on government.” That was how a report by the Capital Research Center
put it.
The Kellogg
Foundation is one of the biggest foundations in the nation, having given away
billions to liberal-left causes for decades. Throughout most of its history, it
has focused on issues such as welfare, racism, pollution, gentrification,
homelessness, the environment and healthcare.
Beginning in
2016, the Foundation jumped on the LGBT’s bandwagon. Five years later, the
Kellogg Company promoted its “Together with Pride” cereal. Now the Foundation
is one of the LGBT’s most reliable donors, fighting state laws designed to
protect children from being lured into propaganda about flipping their sex
identity.
While the
LGBT cause is relatively new, Kellogg’s moral compass has been broken for more
than a decade. In 2012, it stood alone among large corporate sponsors of “The
Daily Show” in making a thinly veiled defense of perhaps the most blasphemous
and obscene attack on any religion ever aired on television.
On the April
16, 2012 edition of Jon Stewart’s show, the host made a strong appeal to women
insisting they protect their right to abortion. He could have stopped there,
but he didn’t. As he was making his pitch, a large picture of a naked woman
with her legs spread was flashed on a screen behind him. In between her legs
was a nativity scene ornament, which he referred to as a “vagina manger.”
On May 21,
the New York Times published an op-ed page ad I had written condemning Stewart
for his vulgar anti-Christian attack. I also asked advertisers to pull their
ads, and some, like Delta, did. No one but Kellogg’s refused to condemn what
Stewart did.
In a letter
addressed to me, I was told, “Consumers speak most loudly when they vote with
their remote control and change the channel or turn off the TV if a program
does not fit their personal criteria.” This led me to take out an ad in the
local newspaper of the Battle Creek company, the Kalamazoo Gazette, taking it
to task.
The attempt
to make Stewart’s vile assault on Christian sensibilities a matter of
individual taste was insulting. There are social norms of decency that most
Americans adhere to, and deliberate attacks on Christianity—or Judaism or
Islam—are violative of them.
Many years
ago, CBS decided not to allow reruns of “Amos ‘n’ Andy,” citing its covert
racist leanings. It did not say to viewers, “If you don’t like it, change the
channel.”
Given the
ideological leanings of Kellogg’s, it is not a shocker to learn that it
depicted “Tony the Tiger” embracing Dylan Mulvaney. In doing so, it also
embraced the most morally debased movement in the country. One hopes that
mothers throughout America will take note and exercise their right to change
their buying options. A boycott is long overdue.
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